We See You.
Member engagement is a vital component towards improving access to effective care while streamlining operations under value-based care models. Americans no longer answer phone calls from unknown numbers and they no longer read emails. Mobile engagement platforms promise to bring organizations closer to their members which is why health plans and MCOs are embarking on mobile engagement strategies to improve health and operational outcomes.
For MCOs and Medicaid plans, engaging members is more critical than ever and should be easy.
Promoting equity through mobile engagement
To understand why text messaging (i.e., “SMS” or “texting”) is effective in addressing health needs of Medicaid members, it’s worthwhile to examine how texting differs from other communication channels and methods.
Mail delivery can be unreliable as families change addresses or when someone other than the member is responsible for sorting/reading their mail, and like many of us members will typically ignore an incoming phone call from an unrecognized number. This makes SMS texting the clear solution to improving your connection to your members.
Whether your goal is to reduce the number of unnecessary emergency department visits, to increase the rates of colorectal cancer screening, or to encourage your member population to get their flu vaccinations, behavior change is a powerful factor that drives healthcare consumer engagement strategies. Here at Leafpoint we help you craft mobile engagement programs that yield the best results for you and your diverse members.
Prioritizing Medicaid members
With 6.1 million new Medicaid members in 2020 alone, more enrollees mean more potential gaps in healthcare. Leafpoint prioritizes Medicaid and MCOs members by providing the effective and comfortable technology needed to engage successfully.
Conscious engagement with your customers leads to better outcomes
Encouraging Consistent Connection
Clear SMS messaging reminders have been proven to boost appointment and vaccination rates within the healthcare system by 84% and 26%.
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It’s Proven
A 2019 Tulane / University of Virginia study showed an 89% response rate for parents receiving text messages about enrolling their children in early development programs
Incorporating the Social Determinants of Health
There are many factors that contribute to your members' overall health and wellbeing. At Leafpoint, we know that in order to promote health and wellness through mobile engagement, your members' background and characteristics within society must be taken into consideration and valued when promoting their health.
Economic Stability
Education
Physical Environment
Culture
Social Support Networks